Filed under: Imagination
That’s the question that ENABLE Scotland is asking in a new ad campaign. They say that 11.1% of the UK donates to animal-related charities while only 6.6% donates to charities that benefit disabled people. While that sounds like a cherry-picked statistic (and no reference or citation is given), I believe it. I definintely see people avert their eyes when I’m with my cousin who has a mild form of Asperger Syndrome more than I do when, say, a shivering puppy whimpers and shuffles along.
I like how the ad hits you in the face and confronts you. No subtlety, no hiding behind excuses, no bullshit. After reading about this on The Intelligent Giving blog (which you really should subscribe to), it really made me think.
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